Want to have some fun? This is what you will get from Zumba videos. No doubt, this concept was developed some years back, but it is now a worldwide phenomenon. Alberto Beto Perez, a native of Colombia, South America is behind all this. His achievement as a choreographer and aerobics instructor has given him worldwide recognition not just in the world of health and fitness but in show business as well. Once he was a choreographer of shakira and now he is working as a National Director of the master’s Trainers team. Initially, Zumba was a combination of three famous Latin American dances i.e. Salsa, Flamenco and Samba and it is actually a famous weight maintenance program of many fitness freaks. Hip hop and electrifying music later became part of the list.
Beto Perez’ story is a classic example of “poverty to wealth” success story. He did his journey from an ordinary aerobics instructor to a big entrepreneur. This happens after he forgot to bring his normal type of music used in his aerobic class. So he went on teaching the class using classical music from famous Latin dances It was an instant hit to his students who enjoyed the whole session, naming the class “Rumbacize”and the rest as they say is history.
In 1999 Neto was shifted to Miami, Florida. He was encouraged to expand his business all over the world by promoting his fitness dance tutorials using CD’s and DVD’s. And now, over twenty thousand fitness instructors are teaching this dance worldwide and the total sales are over 3M USD.
Beto is now expanding his business by adding new products to his line of business. He opened a fitness workout especially designed for people who are just starting their journey to a healthy lifestyle as well as for oldies who still manage to stay fit and slim. This program is not like other boring programs; it is a program that makes you fit in a fun and energetic way. And it is not surprising that he gets an awesome reaction from his students and fitness aficionados. Zumba is getting success all over the world and is continuing to receive overwhelming response.
Numerous famous celebrities from the whole world like Eva LaRue of C.S.I Miami, Ricky Martin, etc are using Zumba to remain fit. It is also being promoted using television to make more and more people aware of the products. Even former Miss Universe, Dayanara Torres didn’t miss the chance of learning the Latin craze fitness dance.
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